![]() “I’ve been doing this for 17 years-juicing is not a fad,” Helms said. What’s significant is that the juice trend has sustained itself beyond just a momentary obsession. Now, in 2017, the concept of a juice bar, a juicing book, and a juice delivery service aren’t revolutionary. “Juicing is a way to share preventative healthcare practices that have worked so well for me over the years-ones that can help everyone look and feel their best.” “Our modern lifestyle brings a lot of stress and toxins into our body and it’s important to help eliminate them,” Hayek said. People want it faster, quicker, better-more,” Helms explained. “Juicing allows you to get lots and lots of nutrition in a very concentrated way, so I think that’s where our society goes. Helms hopes juices can be a new snack alternative to junk food, or even a meal substitute in moderation. better served as a detox.įresh juice has become especially effective with today’s fast-paced lifestyle, where dining trends are veering toward healthy to-go instead of time-consuming sit-down options. While many believe juice cleanses equate to extreme dieting and weight loss, juice cleanses are. (to discover juicing) who don’t have access to a fancy juice bar,” Helms said. ![]() “(The book) could be a great way for people all over the U.S. The book, with a foreword by Hayek, includes contributions from celebrity juice-lovers, including Blake Lively, Naomi Watts, Jason Bateman, Edward Norton, among others. The Juice Generation: 100 Recipes for Fresh Juices and Superfood Smoothies, has sold over 75,000 copies since. To compensate for accessibility along with more frequent delivery, Helms also released a guide to self-juicing in January 2014. Without HPP and preservatives, Juice Generation bottled drinks only have a shelf life of three days, so they must be delivered to homes and stores each day. But, heat treatment technically takes the “fresh” out of fresh-pressed juice, which is why Juice Generation opts out of the process. HPP has certainly made the juicing movement more accessible-bringing it from exclusive stands to grocery stores. ![]() Most juice brands thrive because of HPP-or high-pressure pasteurization-which allows pressed juices, like Suja and BluePrint, to last for months in bottles on store shelves. Helms, however, has grown his business by using tactics opposite from other fresh juice brands. Since, Juice Generation has blossomed with annual sales of more than $30 million. Juice Generation plans to open new stores in the New York area every six to eight weeks in 2017.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |